Living between cultures.
When working with different cultures it is essential to consider the so-called TCK‘s = Third culture Kids – as a growing base of influencers as well as customers.
What is a „third culture kid“, aka TCK?
They are a „result“ of the -just started- globalization and a mixture of Gen (X)/Y/Z and beyond… which is growing up in multiple cultures due to parents coming from different cultures already, working and living in a third or… plus culture…
